Dental Marketing Blog


The team at WEO Media is constantly searching for the latest information to help our clients and understand best practices in an ever-changing digital marketing age. Each month we publish a dental marketing newsletter with articles designed to help you succeed in marketing your practice for patient growth. Have a dental marketing question? Email us at info@weomedia.com and we might include your question in a future blog post!



Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
I wrote the first piece of patient-facing content for Nobel Biocare’s new Trefoil™ product and now other dental marketing agencies are stealing it.
Posted on 4/23/2018 by David Day, Editor and SEO Team Lead
It's true! Also true - we aren't up in arms over it. Let me be clear, this was about a year ago and Nobel Biocare had some information about Trefoil™ that they were providing to their target market - dentists. However, there was no content written about Trefoil™ for the patients who would be buying the product from dentists. There is nothing particularly special about this content and it's being used as our stock copy for clients who offer Trefoil™. The interesting thing about authoring the first piece of patient-facing content for any product is what happens to it once...
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When to Redesign your Dental Website
Did you know website designs have an expiration date? They get outdated and can have a hugely negative impact on your practice.
Posted on 2/7/2018 by Wendy Hensley, Marketing Manager
Potential patients that stumble on an outdated site could make any number of assumptions about the practice such as thinking the practice might not have the latest technology. Of course, with an outdated site, that office might not even have much traffic to their website because they've not kept up on SEO changes and optimized their site accordingly. So, how long should your website live? Although there’s no set-in stone answer, there is a commonly adhered to rule that most sites get stale after about 3 years. A recent study found that most large corporations redesigned their site...
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2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Facebook recently overhauled the newsfeed changing how it ranks posts, videos and photos that appear and the order they appear for Facebook users. Are you ready for the change?
Posted on 1/26/2018 by Wendy Hensley, Marketing Manager
To keep people on the social media site for longer amounts of time and provide them with a more enjoyable, useful experience Facebook is shifting back to the more social side of social media. They will now show posts and information from your friends and family first. Public and brand content will appear after other content. In a Facebook post, Mark Zuckerburg, founder of Facebook said, "Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful...
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All Posts

Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
4/23/2018
When to Redesign your Dental Website
2/7/2018
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
1/26/2018
Why Google Maps is more important to your dental marketing than Google+
8/16/2017
5 Benefits to a Healthgrades Premium Profile
7/3/2017
How to Use Facebook Video Banners to Attract New Patients
6/21/2017
What is a "secure" website and does your practice need one?
2/24/2017
Major Google Plus Update
2/9/2017
Dental Branding - 5 Essential Website Design Elements
2/1/2017
Dental Branding - Colors Have Meaning
1/24/2017
Dental Branding - The Power of a Photo
1/11/2017
Dental Branding in a Nutshell - Why is it Important?
1/4/2017
Mondays With Mark : Great Struggle
12/6/2016
Mondays With Mark : Doing Good
11/28/2016
Mondays With Mark : Give Thanks
11/21/2016
Facebook Live Video and your dental practice
11/18/2016
Mondays With Mark : Change
11/14/2016
Mondays With Mark : On A Tuesday
11/9/2016
Mondays With Mark : The Function of Fear
10/31/2016
New Google Mobile Search Index
10/26/2016
Mondays With Mark : Finding Your Imagination
10/17/2016
64 Social Media Topics for Your Practice
10/6/2016
Mondays With Mark : Generosity
10/3/2016
Affordable Care Act (ACA)? : What's Next?
9/30/2016
Mondays With Mark : Adventure
9/26/2016
How to Choose a Dental Marketing Company
9/22/2016
Mondays With Mark
9/20/2016
How to write a successful dental blog
9/13/2016
Mondays With Mark
9/5/2016
How Important Are Facebook Page Likes?
8/30/2016
Mondays With Mark : Grief
8/29/2016
The Benefits of a Smile Gallery on Your Dental Website
8/25/2016
Mondays With Mark : Friendship
8/22/2016
4 Keys to a Powerful Dental Practice Home Page
8/18/2016
Mondays With Mark : Feeling At Peace
8/15/2016
Mondays With Mark : Healing as a Process
8/8/2016
Mondays With Mark : A Calm Mind
8/1/2016
Marketing Acronyms You Need to Know
7/28/2016
Mondays With Mark : Gratitude
7/25/2016
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
7/19/2016
Mondays With Mark : State of Mind
7/18/2016
Video: What is NAP?
7/12/2016
Mondays With Mark : Attracting the Positive
7/11/2016
What can I do to help my SEO?
6/29/2016
Mondays With Mark : Be Well
6/27/2016
How to create engaging Facebook video posts
6/21/2016
Mondays With Mark : Having Patience
6/20/2016
Mondays With Mark : Do Stuff
6/13/2016
Mondays With Mark : Vision and Action
6/6/2016
How to ask for patient testimonials
6/1/2016
Mondays With Mark : Forgiveness
5/31/2016
Mondays With Mark : Discipline
5/23/2016
Mondays With Mark : Expectations
5/16/2016
Organic Search Listings Above The Local Block
5/16/2016
Local Search - The basics for your dental practice
5/13/2016
Mondays With Mark: Never Too Old
5/11/2016
Mondays With Mark: Finding Your Potential
5/2/2016
Facebook Newsfeed Algorithm - How to get seen
4/26/2016
Mondays With Mark : What Will You Choose?
4/25/2016
The Messy Art of Marketing Success
4/21/2016
Facebook for Business - How to Guide
4/19/2016
Mondays With Mark : Be Present
4/18/2016
WEO Media and Dental Products Report
4/13/2016
Mondays With Mark: Persistence & Determination
4/11/2016
Is Facebook is going to launch a local search service?
4/6/2016
Mondays With Mark: Just Be Yourself
4/4/2016
Facebook Video Ads — Are they a good option for your practice?
3/30/2016
What You Need to Know about Online Reviews for Your Practice
3/8/2016
Google Search Engine Results Page Changes - What it means to you
3/1/2016
Facebook Newsfeed — Reactions — What does this mean for your practice?
2/24/2016
What Every Dentist Needs to Know About SEO
2/10/2016
Facebook Ads — Implement the Call Now button for great ad results!
2/1/2016
How blogging can help boost your search engine rankings.
1/28/2016
Top 3 Search Engine Rules Every Dentist Should Follow
1/19/2016
Social Media for Dentists - What should you post?
1/6/2016
Increase Your Facebook Visibility
12/28/2015
Google+ Should your practice have a business page?
12/14/2015
Wednesdays With Willie
10/14/2015
Google, You Tube, and Alphabet - what's going on?
9/8/2015
Wednesdays With Willie - 748
8/12/2015
Modern SEO and the Three Ring Circus
8/7/2015
The Lion, the Dentist, and the Masses
7/30/2015
Responsive vs. Dedicated Websites : The Big Question
5/1/2015
Upcoming Webinar - Major Google Change on April 21
4/20/2015
Common Social Media Myths
3/19/2015
Proud to Be a Certified Google Partner
3/10/2015
New Services at WEO Media!
2/28/2015
Coming Soon - Online Learning Series!
1/25/2015
SEO: Three Things You Should Consider
1/10/2015
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
12/10/2014
Facebook Tips for Your Dental Practice
11/14/2014
Google+ Becoming Important for SEO
10/13/2014
Is Your Email HIPAA Compliant?
1/24/2014
How Was Your Marketing in 2013?
12/15/2013


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